Berkadia Brand Refresh
My Role
As the Senior Designer of the Brand team, I led the visual design across the entire brand, including creation of new elements, redesign of existing materials, documentation of guidelines, and training for design teams.
Results
60
deliverable types
templated and maintained
93%
of clients agree that Berkadia had a strong, recognizable brand in industry
3 years
of repetitive tasks banished
through strong process